NADRI was established in 1984 in Korea by Founder & CEO Young Tae MacGyver Choi and is a global provider of beautiful, high quality fashion and bridge jewelry. In 1997, Mr. Choi decided to move NADRI to our new international headquarters in New York City metropolis, where we currently reside.

Our vision and focus is to create exquisite jewelry by paying close attention to detail and striving for perfection, giving our consumers the best design and quality available in the industry. NADRI brands are consistently recognized for having the highest level of quality in our channel of business. We aspire to give more value than the actual price reflects. Our brands include NADRI, Adriana Orsini, Celara Collection, Ag+C and Eliot Danori.

We own our manufacturing facilities, and adhere to the standards of fine jewelry production, using the best possible materials and techniques in every step of the production process. We take pride in our work and end product. Precious metals are utilized in our plating which include 18K Gold, Rhodium, and Ruthenium. NADRI continues to grow each year with the support of a loyal consumer following who recognize and appreciate the value and quality of our products.







The NADRI brand is synonymous with timelessness and elegance. NADRI products are manufactured with the same craftsmanship and detailing that is used in making fine diamond jewelry. NADRI designs are versatile and range from vintage to modern. Every piece is held to the highest quality standard, ensuring that the wearer will enjoy it for years to come.

Available at the following retailers:



ADRIANA ORSINI personifies luxury, from the fine pavé setting to the lavish abundance of glistening cubic zirconias. Every ORSINI design creates an aura of drama and opulence, making it a fine choice when in need of a show-stopping touch to any ensemble. The fine artisan detailing is evident in every ORSINI creation. The richness begins with the design and is forever preserved in each finished piece.

Available exclusively at Saks Fifth Avenue




Eliot Danori incorporates classic elements to create an exquisite aesthetic that is both eye-catching and wearable. Each design exudes a classy sophistication that can be worn for all occasions from social to formal. Danori designs are hand crafted utilizing the highest form of quality standards.

Available exclusively at Macy's




The NADRI Sterling collection includes styles featuring genuine semi-precious stones. Carefully selected semi-precious stones such as mother-of-pearl and chalcedony are accented with cubic zirconia. Our NADRI Sterling collections range from organic to modern styles. The craftsmanship is an essential component and is noticeably present in every NADRI Sterling piece. Quality is what makes NADRI Sterling special, from the uniquely faceted stones that are cut by hand to the meticulous polishing of each piece to a high luster.